Case studies: website work made visible.

The challenge

The new owner inherited a 10-page website with outdated content, incorrect contact information, stock imagery, broken links, 404 pages and no SEO strategy. It was unclear what content existed or which audiences it was meant to serve.

What Cora IQ did

Cora IQ scanned the site and turned every page into a copy deck so leadership could review everything and decide what to keep and what to retire. Those decisions became content goals in the Cora profile.

The result

The company now has a clear foundation to rebuild from, with new content created against goals, accessibility standards and governance rules from the start.

“I inherited a website and had no idea what was on it. Cora IQ turned every page into a copy deck so I could read it all and decide what stays and what goes.”

— President, national industrial machining and manufacturing company

The challenge

The founder built the website with AI prompts and could see what was in the navigation, but had no view of what else the AI had created behind the scenes.

What Cora IQ did

Cora IQ scanned the live site and mapped its full structure in the Content Tree, surfacing every page, including hidden pages, so the content could be reviewed for accuracy.

The result

What looked like a 10-page website turned out to be 23 pages. Some were useful, some were not, and all of them now get checked for accuracy.

“The website bloat was real. I thought I had a small, 10-page website and it turned out I had 23 pages. Not all of them were bad, but I needed to know they were there and that the content was accurate.”

— Founder and principal, multifamily housing advisory company

The challenge

The company launched a new website built for AEO, SEO and GEO, fully quality-assured with every link working. A month later, running the business left no time to update it. The company moved into new areas of work, but the site never caught up.

What Cora IQ did

The president used Cora IQ to compare the site against new content goals. Cora IQ returned a prioritized list of what needed to change and where.

The result

The site now reflects where the company is headed, and new leads started coming in almost as soon as it did.

“My content goals changed but my website didn’t. Cora IQ gave me a prioritized list of what to fix and saved me hours of headaches. Once the site reflected where the company was going, leads came in almost right away.”

— President, national industrial machining and manufacturing company

The challenge

Hundreds of broken links were spread across more than 1,500 pages. The existing report was slow, cumbersome and only covered internal links.

What Cora IQ did

Cora IQ flagged exactly which internal links were broken and which external sources the site pointed to were broken. It also suggested related content to cross-link and better links to add where it found them.

The result

The team fixes broken links with full context and uses the suggestions to keep visitors moving through the site.

“We used to get a slow report for broken links, and we didn’t even know it was only focused on internal ones. Now we have a full picture of what we need to fix and where, along with suggestions.”

— Website manager, global energy and petrochemical company

The challenge

With more than 1,500 pages in eight or more languages, duplicate content was easy to create and nearly impossible to catch by hand.

What Cora IQ did

Cora IQ flagged duplicate content through its AI readiness checks and turned each instance into a task for the team.

The result

The team keeps brand and market content distinct, and every page earns its own place on the site.

“Checking 1,500 pages in eight languages for duplicate content would have taken months by hand.”

— Website manager, global energy and petrochemical company

The challenge

Laws and regulations require the company’s online material to meet accessibility standards. With 200 pages in two languages, missing something in either version was a real risk.

What Cora IQ did

Cora IQ scanned both language versions for accessibility issues, including whether PDFs on the site met requirements, and turned findings into prioritized tasks.

The result

The team knows what needs to be fixed, where it lives and what to tackle first in both languages.

“Accessibility is a legal requirement for us in both languages. Cora IQ showed us what needed to be fixed, including our PDFs, and where to focus first.”

— Website manager, petroleum refining and chemical company

The challenge

A change in leadership meant the former name had to be updated everywhere. Even on a site with fewer than 50 pages, it appeared in more places than expected, including alt text and metadata.

What Cora IQ did

Cora Content Search found every instance, visible or not, and showed what needed to be fixed and where.

The result

Every reference was located and updated, with confidence that nothing was left behind.

“I didn’t know what I didn’t know. The name was in alt text and metadata, not just on the page. Cora IQ found it all and showed me what to fix and where.”

— President, national industrial machining and manufacturing company

The challenge

A legal entity name change had to be reflected accurately across more than 1,500 pages in eight or more languages.

What Cora IQ did

Cora Content Search located every instance of the former name, including in alt text, across all pages and languages.

The result

The team built a complete update list and made the change everywhere it needed to be.

“A legal name change has to be right everywhere. Cora IQ found every instance across 1,500 pages and eight languages, right down to the alt text.”

— Website manager, global energy and petrochemical company

The challenge

Claims on the site needed to reference updated sources and match each other across all pages, brands and languages.

What Cora IQ did

Cora Content Search found every instance of each claim across more than 1,500 pages.

The result

Every claim now references the same current source, sitewide.

“More than 1,500 pages would have taken 60 hours of manual time, and it was done for us in two. Every instance.”

— Website manager, global multi-brand food and ingredients company

The challenge

An intern drafted new copy and flagged a section that needed the owner’s input. The placeholder lorem ipsum was missed in review and went live, and a client found it first.

What Cora IQ did

The company now runs ongoing Cora IQ maintenance scans that catch placeholder text, draft language and spelling errors across the site.

The result

Mistakes are caught before customers see them.

“A client pointed out lorem ipsum on our live site. Embarrassing. I use Cora IQ for ongoing maintenance now, and I won’t be caught making that mistake again.”

— Company leader, Midwest construction company

The challenge

The company suspected its internal vernacular did not match how the web and the public saw it, but had no way to confirm it.

What Cora IQ did

Cora IQ built an initial profile showing the audiences and content types AI systems would read from the site. It was very different from what the team expected.

The result

The team adjusted its content goals, pinpointed exactly where the gaps were and prioritized changes to reach the audiences it actually wanted.

“We had a feeling our internal language wasn’t how the web saw us. Cora IQ proved it and showed us exactly where to close the gap.”

— Marketing team member, manufacturing company

The challenge

The company invests heavily in its CMS and content. As search shifts toward AI answers, it needed to know that investment was ready for AEO, GEO and SEO.

What Cora IQ did

Cora IQ checks the existing global site and each new piece of content against AI readiness, content health and technical criteria, with the Cora Score showing where each page stands.

The result

Today’s search priorities are accounted for on every page, new and existing, so the investment keeps working as search changes.

“We invest a lot in our platform and our content. Cora IQ helps make sure it actually gets found.”

— Website manager, global multi-brand food and ingredients company

The challenge

The team had new content to publish across a 30-page site and no clear way to decide which pages it would strengthen most.

What Cora IQ did

Using page-level Cora Scores and page content, the team asked Ask Cora where new content would be best placed.

The result

Placement decisions are now backed by page data instead of guesswork.

“Instead of debating where new content should go, we asked Cora.”

— Website manager, global energy and petrochemical company

The challenge

As brands and businesses were retired, the company was legally required to keep a copy of each site across multiple domains.

What Cora IQ did

Cora Archive packaged every domain with copy decks of all pages, screenshots showing how each page looked at the time, and all images and PDFs.

The result

Sites can be removed cleanly, the ecosystem stays lean and every piece of content remains accounted for.

“As our brands retire, we still need a record of what was there. Cora IQ packaged every domain so nothing is lost.”

— Website manager, petroleum refining and chemical company

The challenge

The company was being absorbed into another business and needed to bring its 300-page, dual-language website content with it.

What Cora IQ did

Cora Archive produced copy decks for every page in both languages, ready for the legal team to redline and keep.

The result

The content moved with the company, and legal had exactly what it needed in both languages.

“When we were acquired, our content came with us. Legal received copy decks in both languages, ready to redline and keep.”

— Legal and web team, petroleum refining and chemical company